Virginia-based fitness franchising company fit20 has announced the signing of Alexander’s Fitness Co. LLC, as regional developer for the state of Utah.
Jeff Alexander, owner of Alexander’s Print Advantage in Lindon, has joined with son Charlie and son-in-law Blake Rapier, who will head up the new venture. The trio said it was looking for a business that would impact Utahns' health and wellness and believes fit20 is the answer.
The Alexanders also secured the rights for future expansion in Arizona.
“The science supporting the fit20 concept is attractive to me,” said Jeff Alexander, “Providing members with dramatic impact in just 20 minutes a week means it’s the perfect program for everyone.”
Charlie Alexander spent the past decade leading the growth of the family print business and was eager to join in supporting the fit20 franchise. “Fitness is exploding in franchising and the fit20 model is poised for tremendous growth,” he said.
Rapier most recently was assistant medical director of Ardu Recovery Center in Orem, and will lead the fit20 expansion in the state, “I am excited to be developing fit20 in Utah to provide safe and effective personal training in our studios,” said Rapier. “This is a concept that makes a difference in people’s lives, increasing their strength and vitality. As a medical professional, I understand the value and the need.”