Generations-old family recipes now basis for chocolate exports from Utah to Turkey and Canada
Oniz Birsoy-Bozkurt is the visionary owner of Deziria Chocolate in Sandy. Her remarkable journey from crafting chocolate built on family traditions to preserving while learning how to export her products globally is nothing less than inspiring. Oniz’s success is built on a foundation of family recipes that span generations, drawing inspiration from German, Belgian and Swiss chocolate brands.
Deziria Chocolate has been named 2024 Utah Exporter of the Year by the Small Business Administration.
Oniz’s path to entrepreneurship started after moving to the United States to obtain a Ph.D. in chemical engineering and an MBA from the University of Utah. After she graduated, she teamed up with her husband to create chocolate products using traditional Turkish recipes passed down from her father-in-law. Their vision was born by a wish to delight everyday consumers with high-quality chocolate made from safe ingredients and offered at an outstanding price, allowing them to compete with the large mass-marketed chocolate brands.
The journey wasn’t without its challenges. When the COVID-19 pandemic struck, Oniz had to navigate her company through uncertain times but the help of SBA disaster funds, and her resiliency allowed her to push through the trials, ensuring business continuity and supporting their employees. To further expand their horizons, they utilized the SBA Step grant to embark on their export journey, targeting markets in Turkey and Canada.
Navigating international trade and government regulations was a learning curve, but Oniz and her team persevered. They sought guidance from experienced companies, learning best practices and strategies for success in the global market. Now they are not just exporters but also mentors, sharing their knowledge and expertise with aspiring entrepreneurs through the HUD program, empowering young people to explore opportunities in international trade.
Oniz Birsoy-Bozkurt’s leadership and determination have not only elevated Deziria to new heights but also paved the way for others to follow in their footsteps, making a mark in the global marketplace.