At the recent Utah Tourism Conference in Bryce Canyon City, the Utah Tourism Industry Association (UTIA) announced the relaunch of the Utah Hotel & Lodging Association (UHLA) as a 501(c)(6) subsidiary of UTIA, renewing a legacy of advocacy and leadership for Utah’s lodging industry.
“This integration strengthens hoteliers’ ability to address the unique needs of the lodging sector while leveraging UTIA’s broad tourism network and statewide influence,” UTIA said.
“By re-establishing the Utah Hotel & Lodging Association, our tourism industry gains another strong, unified voice,” said Celina Sinclair, executive director of reestablished UHLA and the UTIA. “Collaboration among lodging professionals is key to driving innovation, improving guest experiences and ensuring Utah continues to welcome visitors from around the world.”
Together, the two organizations will work hand in hand, combining UHLA’s deep industry expertise with UTIA’s connections, advocacy and resources to create more opportunities, stronger collaboration and a united voice for Utah’s lodging community, Sinclair said. The relaunch reinforces the lodging sector’s presence at the legislative table, providing additional private-industry leadership on important tourism-related issues, she added.
Lodging owners, operators and brand partners interested in participating may contact UHLA at info@utahtourism.org.