Farmington-based Vista Outdoor Inc. has announced that it has entered into a wide-ranging partnership with the Boy Scouts of America. Vista Outdoor is now the official conservation sponsor of the Scouts, while Vista Outdoor brands Federal Premium, CCI, Savage, Gold Tip, CamelBak and Bell have become official partners with the Scouts for the Shooting Sports, Archery, Hydration and Wheeled Safety awards.
“Vista Outdoor’s mission is to bring the world outside,” said Ryan Bronson, Vista Outdoor director of conservation. “This historic partnership will help us achieve our mission and support over 2 million Scouts in their ability to enjoy the outdoors and be responsible citizens. Vista Outdoor and its brands have a long history of working with the Boy Scouts, and this partnership is the next logical step, the company said. Many of our employees and their children are Scouts and we understand the significant impact this organization makes in young people’s lives.”
“Scouting takes young people on adventures and lessons of character and leadership in the most remarkable classroom imaginable — the outdoors,” said Brad Farmer, assistant chief scout executive leading the Office of Development for the Boy Scouts of America. “We are honored to partner with Vista Outdoor, an organization that shares our respect for the outdoors and long-lasting commitment environmental stewardship. In Scouting, we learn to leave no trace so that others can have the opportunity to experience the outdoor classroom as we have for generations.”
As the official conservation sponsor, Vista Outdoor is the presenting sponsor of the Conservation Trail at this year’s National Jamboree. The company launched a “Conservation Counts” campaign last year to better communicate how even the smallest effort can make a substantial difference when it comes to being a responsible steward of the environment.
“Conservation is a core value for Vista Outdoor,” said Bronson. “Our company believes in supporting conservation of wildlife and wild places and protecting access to public lands for all outdoor enthusiasts to pursue their adventures. But at its core, we believe in being responsible. The Boy Scouts’ Outdoor Creed aligns perfectly with our company’s culture of responsibility.”