VSL has a good couple of quarters, books 65 events with 376,000 visitors

Visit Salt Lake, the organization tasked with promoting Salt Lake City as a destination for tourism and conventions, has announced that 65 meetings, athletic events and conventions were booked during the third and fourth quarters of 2021. Visit Salt Lake said the events will collectively attract nearly 376,000 attendees who’ll occupy approximately 393,000 hotel room nights and spend nearly $365 million while in Utah.

Among entities booking the largest events was the Association for Molecular Pathology, a Maryland-based scientific society promoting the practice and science of molecular and genomic laboratory medicine, that is bringing its 2023 Annual Meeting and Expo to Salt Lake City. This convention will bring approximately 3,650 attendees to the Salt Palace Convention Center with spending of about $3.5 million.

The National League of Cities’ City Summit will attract an estimated 4,000 attendees from across the country in November 2025. The attendees will occupy over 15,000 hotel room nights and spend approximately $3 million during their stay. Also booked was the General Conference of the United Pentecostal Church International. The event is expected to attract approximately 8,300 attendees to Salt Lake in September 2026. They’ll occupy 21,000 hotel room nights and spend $8.1 million while in our community, Visit Salt Lake said.

The American Fly Fishing Trade Association will bring its International Fly Tackle Dealer Show with 2,250 attendees to Salt Lake in 2022. USA Volleyball has selected Salt Lake for its Showdown tournament in March 2022, bringing 30,000 competitors, coaches, fans and family members to the Salt Palace Convention Center.

Also scheduled for events in Salt Lake are the Council of State and Territorial Epidemiologists’ 2023 Annual Conference with 1,600 attendees, the National Communication Association National Convention (4,400 attendees) and the doTerra Annual Convention in 2023 with 30,000 attendees.

Other organizations booking Salt Lake meetings include the National Association of Student Financial Aid Administrators, the USA Gymnastics 2022 Level 6-7 Regional Championships and Triple Crown Sports’ Western Invitational basketball tournament at the Mountain American Expo Center in June 2022.