With acquisition, Utah Kum & Go stations will get Maverik brand

Salt Lake City-based Maverik announced in late August that it has finalized its purchase of the Kum & Go convenience store chain. With the announcement, Maverik also announced that it will rebrand the 140 Kum & Go locations in Utah, Idaho, Colorado and Wyoming to Maverick.

Maverick announced earlier this year that it, together with its parent company, FJ Management, was in the process of acquiring Kum & Go, a family-owned convenience store chain with over 400 locations across 13 states. Kum & Go was owned by Des Moines, Iowa-based Krause Group, which also sold its tank truck carrier and logistic company Solar Transport to Maverik. The deal dramatically expands Maverik’s footprint to more than 800 stores in 20 states.

Maverik said the Kum & Go name will remain for now in the Midwest, where it is extremely popular.

In a statement, Maverik CEO Chuck Maggelet suggested there would still be differences in the two brands.

“Together, we’ll offer our customers an adventurous and differentiated convenience store experience across fuel, food service and inside-store offerings. We look forward to using our combined resources to grow our business and further elevate our product offerings to provide the best service to our customers,” Maggelet said.

Maggelet will be the CEO over both chains. Maverik will also open another “Base Camp” (its name for corporate headquarters befitting the company’s slogan of “Adventure’s First Stop”) in Des Moines.

Kum & Go opened its first Utah store in Utah last year. There are four locations in the Salt Lake City area.