The Wyndham Hotel Group has added the Zermatt Resort and Spa in Midway to its Trademark Hotel Collection group. The designation was part of a nine-property deal that included hotels in New York City, California, Ohio, Louisiana, Nebraska and Vermont.
Zermatt will be operated as one of Wyndham’s “soft brand” properties. The designation means that Zermatt will maintain its name and image and not rely on the Wyndham name to attract guests. It will, however, be a part of the Wyndham reservation system. The Trademark Hotel Collection now has 15 hotels with more than 2,000 rooms, Wyndham said in a release.
“Trademark offers entrepreneurial hoteliers a unique opportunity to tap into a hospitality mega-network without sacrificing their hotels’ distinct character and authenticity, which draws travelers through their doors,” said Chip Ohlsson, executive vice president and chief development officer for Wyndham’s North American operations. “The surge of owners joining the Trademark family is testament to their desire to be part of something greater, as well as to Wyndham’s steadfast commitment and track record of delivering for its owners.”
Zermatt offers Swiss-style architecture and decor in a country setting near Utah’s ski resorts. The resort has 308 rooms and a multitude of amenities.