YESCO Outdoor Media, a Salt Lake City-based provider of out-of-home advertising, has acquired select assets of Dakota Outdoor Advertising.
The acquisition includes 111 static billboard structures comprising 250 billboard faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada.
The billboard assets span the entire state of Montana, with a strong concentration along U.S. Highway 93 through Eureka, Whitefish, Kalispell, Polson, Arlee, Missoula and Florence. All acquired billboards are static, while the transit advertising inventory includes both static and digital formats.Following this acquisition, YESCO now operates 1,392 billboard structures, 2,507 permanent faces and an additional 93 digital faces across eight states. YESCO Outdoor employs 42 people across six states.
“YESCO Outdoor Media is elated to fold in Dakota Outdoor Advertising’s assets in Montana, Wyoming and Nevada,” said Nathan Young, president of YESCO Outdoor. “Each of these assets is strategically positioned in the state and complements our existing inventory. We are grateful for Verlon Edwards of Dakota Outdoor and are excited to continue to build on the foundation he has laid.”