South Jordan-based Purgo Scientific and its veterinary subsidiary, Vetlen, have announced the appointment of Dr. Cherice Roth as CEO.
"Roth steps into the role at a pivotal moment as the company scales its innovative refillable therapeutic delivery platform across both veterinary and human medicine," the company said in its announcement release.
Roth brings more than a decade of clinical, industry and executive leadership to Purgo Scientific. A DVM graduate of the Texas A&M College of Veterinary Medicine with master's degrees in biochemistry and business administration, she has served in senior roles, including chief veterinary officer of digital pet health for Mars Veterinary Health, lead medical advisor for KeraVet Bio and chief medical officer at Fuzzy. She co-developed the Virtual Care University and MyPetDoc and is listed as an inventor on multiple U.S. patent applications for technologies that expand animal access to care. She is the author of two children's books championing STEM and veterinary medicine, as well as a textbook on veterinary virtual care and telemedicine.
"Cherice is exactly the leader this company needs at this stage of our growth," said Mike Benjamin, chairman of the board of Purgo Scientific. "She has spent her entire career turning bold ideas into real-world solutions, and she has an extraordinary gift for seeing a gap in the industry, finding the answer and delivering it. Her vision for accessible, high-quality care aligns perfectly with our mission to provide high-concentration, localized therapies. We could not be more excited to welcome her to the helm."
"Purgo Scientific is one of the most exciting platforms in animal health and I could not be prouder to lead this team forward," said Roth. "The ability to provide sustained, targeted and localized therapies that are easily modified has long eluded the tools veterinarians have on their shelves. Our technology changes that. I have always believed that every patient deserves the highest quality of care, and that great science should make its way from the lab into the exam room in the most practical way possible. That is exactly what we are going to deliver."
